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International Health Day: don’t give up on fun nutrition.
World Health Day is an opportunity to re-examine current health trends. We have been hearing alot about ‘super foods’, and so we decided to take a closer look at some of the foods that help with...
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Aroma and Taste in the Coffee World: From Blend to Product
The unique aroma of coffee has made it an extremely popular beverage in recent years. In average, almost 2.5 billion cups of coffee are drunk each day. Zion Cohen, Chief R&G Coffee Technologist at...
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Our Journey Into “The Impossible”: 67 Years of Innovation
The connection between food companies and technology Marketing studies, which asked mothers whether they were interested in reduced fat and sugar candies for their children, surprised researchers who...
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Coffee As a Barometer
Every report complied in recent years addresses the various evolutions of the personalization trend – a trend brought by the digital world which enables me to be “me” and not just be a part of a...
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International Children’s Day 2015: Children are the Smartest Consumers
Whether you have young children or teenagers, you probably remember the experience of buying clothes, food and other products for them. Most of you must have preferred to go by yourselves without that...
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Summer: Nutrition, Sun Protection, And Everything In Between
The obvious All of us know that it’s important to drink plenty of water, but still, we don’t always make sure to do this. Besides carrying a bottle of water with you at all times and making sure to...
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Digital innovation: When Technology Becomes a Value
I will start with a very non-photogenic sentence: Technology is nothing. Hold on a second, put your swords back in the scabbards. I know that we live in an age which is so digital, that every new...
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The Taxi That Crossed the Blue Ocean
Wilhelm Baron, a German, is regarded as the person who most influenced the taxi industry. Being the inventor of the meter in 1891, Baron effectively enabled the industry to develop into the model we...
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2014 Sustainability Report: Health Trends and Gradualness
Reducing sugar and salt has been a necessary move in the local food industry in recent years, in light of similar processes applied by food companies all over the world as a result of public health...
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Yogurt: a great booster for the daily diet
It is considered one of the most highly researched foods in the medical literature, and each year new scientific studies are published, that continue to shed light on its many benefits and its...
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What’s the connection between a cow, a digital printer and origami?
Do-It-Yourself A quick Google search reveals that the DIY trend is growing fast as more than a few web surfers post short how-to video tutorials, and an even larger number of surfers are expressing...
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Want to improve your health? Drink 5 cups of coffee a day
The connection between the growing region and the coffee’s characteristics To understand the importance of the presence of coffee at mealtimes, we will have to take a short trip to the regions where...
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Life at the touch of a button
Bill Gates once said that he would “choose a lazy person to do a hard job, because a lazy person will find an easy way to do it”. These words capture the essence of what is happening in the digital...
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World Health Day: The Obligation of Food Companies to Consumers
For eighty years, through its products, Strauss has been closely involved in the lives of consumers in Israel and worldwide. We maintain a diverse product portfolio, and many of our products provide a...
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Nature and business: the need for continuous growth
What do nature and the business world have in common? Ostensibly, nothing. In fact, what happens as a matter of course in nature is superficially assimilated by players in the business world through...
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100% Achla Preservative-Free Hummus
By: Prof. Eyal Shimoni and Dagan Eshel Preservative-free Hummus. Sounds simple, doesn’t it? Not quite. This “simplicity” officially saw the light of day around five years ago, but it actually started...
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The wonders of yogurt: a whole world of culinary culture
It happened at one of the brainstorming sessions on our new brief for Danone. It was clear that a change of packaging and improvement of the products themselves would not really interest our consumers...
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Taking it personally: Personalized nutrition
Maintaining a healthy lifestyle is no longer just a trendy slogan, but a way of life that more and more people are adopting as they recognize that there’s simply no other way. Scientific progress and...
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